Communication Strategies Course

This ONLINE COURSE on Communication Strategies prepares you to acquire specific knowledge within the area of ​​Commerce, developing in students the skills to function professionally in the marketing and public relations sector and more specifically in Communication Strategies. Furthermore, by completing this course the student will be prepared to: Study the relationship between communication and politics, Know the origins of Political Communication, which date back to classical times, Reflect on the main events that marked the evolution of political communication, from religious propaganda in the Middle Ages to the rise of the printing press, Understand the emergence and rise of political communication in recent decades, with American political campaigns as the main reference, Analyze the different media systems and their impact on political communication, Study the homogenization of Western media in recent years and the growing influence of new factors such as the Internet, Break down the elements that make up an electoral campaign today, Describe the “personalization” of parties and campaigns in favor of political leaders, Identify the main functions and skills of DIRCOM and the trends in the sector, Manage the different communication tools most used by Communication Departments, Study the skills and knowledge required to adapt communication offices to web 2.0, Analyze the changes produced with the emergence of the Internet in tools such as the press release, the press conference, the dossier or the interview, Study some of the most famous cases of crises that have occurred in recent years in companies and institutions and how they have approached their management, Discover the common characteristics that occur in every crisis situation and the types of crises that can arise, Know the main phases required to prepare a crisis communication plan, and Deepen post-crisis management as a measure to improve the internal and external image of our organization.