Course in Direction and Management of Marketing Plans Course in Direction and Management of Marketing Plans

Online Training

Course in Direction and Management of Marketing Plans

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200 hours

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Spanish

This course in Direction and Management of Marketing Plans offers you specialized training in the subject. Marketing or marketing is understood as the set of activities designed to profitably achieve consumer satisfaction through a product or service. If we take into account the importance that the consumer habits of the population currently acquire, we will understand the great relevance that the development of marketing has had, and has. This course aims to provide higher training that teaches how to direct and manage the different marketing plans, development strategies and advertising systems in the professional field of commerce.

Instituciones educativas

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$453.593

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Acquire knowledge in relation to marketing in a theoretical-practical way. - Analyze the purchasing behaviors of both consumers and organizations. - Bring the world of the traditional market and its characteristics closer. - Insert students into the world of electronic commerce and the development of marketing in this area. - Know the instruments of commercial action. - Introduce students to the world of advertising and its impact on sales. - Design a marketing plan.

Content

Career opportunities

Professionals from the world of commerce, Distributors, Dependents, Suppliers, Communication Department, Marketing and sales professionals, Company managers.

What it prepares you for

This course in Direction and Management of Marketing Plans provides you with the theoretical and practical knowledge necessary to develop professionally in the world of marketing and sales. You will learn about the world of marketing, the characteristics of markets, advertising strategies, electronic commerce and the influence of marketing on it, as well as the instruments that can be counted on in the commercial field.

Addressed to

The course in Direction and Management of Marketing Plans is aimed at professionals in the marketing and sales area who seek to expand their skills and knowledge. It is also aimed at people with responsibilities in small and medium-sized companies seeking to enhance their sales, distribution, advertising, etc. strategies. Furthermore, this course can be taken by people with no previous experience who want to direct their professional field towards the world of marketing.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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