Online Training

Higher Course in Web Positioning: SEO

Name: Higher Course in Web Positioning: SEO en Argentina
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 254863-2301
Availability: InStock

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200 hours

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Spanish

Having a good web positioning strategy is vital for the success of any type of business that wants to use the online medium as a new sales channel. Search engines have become the first option for potential customers to find out about the products or services they want to purchase. Simple, right? If a company wants to appear in the top positions, given the active searches carried out by the user on Google, it must apply a successful SEO strategy. In this way, in addition to increasing quality web traffic, sales will increase.

Instituciones educativas

$802.187

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Analyze the importance of web positioning and search engine marketing. - Acquire knowledge and apply techniques related to On-page SEO. - Know how local and international SEO works. - Detect the main Black Hat SEO techniques. - Use web analytics to analyze campaign performance and optimization. - Be able to establish an action plan for a web positioning project.

Content

Career opportunities

The Higher Course in Web Positioning: SEO from INESEM enables you to work as an SEO Expert in the Marketing Department of any business, Web project consultant, Web analytics specialist, web positioning projects and visibility strategies, development and promotion of online sales or improvement of the user experience.

What it prepares you for

The Higher Course in Web Positioning: SEO will prepare you to direct and lead web positioning projects. After completing the training, you will be able to apply SEO strategies to achieve ideal visibility in search engines. Thanks to On-page and Off-page SEO techniques, aided by web analytics, you will be able to increase web traffic and improve conversions.

This training is designed for those digital marketing professionals who want to obtain highly specialized SEO positioning. After completing the course, students will acquire all the information and skills necessary to occupy different jobs, from SEO Consultant to SEO and Web Positioning Expert. Likewise, this course is aimed at students and graduates who wish to specialize in online marketing strategies in search engines.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.