Master in Marketing and Sales Management in the Fashion Sector + University Degree

- Learn the key concepts of Retail Marketing. - Differentiate the different strategies in the retail sector. - Know the most important aspects of retail intelligence. - Learn the different communication channels in retail marketing. - Know the general aspects of coolhunting. - Study the market and existing types. - Know the collaborative coolhunting environment. - Know the general fundamentals of marketing. - Acquire knowledge about sensory or sensory marketing. - Apply neuromarketing technologies and techniques. - Understand the application of a competency-based selection process, taking into account all the events that occur from the preparation of the profile to the interview. - Prepare the student to play the role of the leader, with the qualities that characterize him and understanding above all that his main task in front of the group he is in charge of will be to motivate. - Promote the characteristics of a good salesperson. - Study the psychology of the consumer and that of the seller himself. - Develop (or strengthen) certain knowledge related to sales and the market.