Online Training
Master in Public Relations, Events and Protocol
1800 hours
Spanish
Educational institutions
$2.694.070
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Details to take into account
Multilingual support
Digital certificate included
Assistant Phia
Objectives
- Create a solid corporate identity in entities. - Design branding strategies in order to build successful brands. - Position a brand in the minds of customers. - Stimulate the creativity of a company's workers to promote innovation and efficiency. - Establish good relationships with consumers to create a lasting and beneficial bond for both parties. - Strengthen the internal and external communication of a company. - Propagate the values of a brand through different communication channels. - Encourage the public to speak positively about a company, brand or individual. - Manage crisis situations in terms of internal and external communication, and develop plans to prevent their appearance and development. - Build strategic relationships with figures that positively impact the brand, company or person. - Learn about business protocol and its different types. - Plan, design and produce different types of events (corporate events, festivals, fairs, congresses, ceremonies, etc.). - Understand event protocols and their different phases. - Know the documentation necessary to hold business events. - Understand the responsibilities of the protocol department. - Acquire techniques for organizing events. - Know the tools for organizing events. - Design marketing plans for events.
Career opportunities
- Public relations director. - Marketing Director. - Responsible for corporate communication. - Event organizer. - Brand manager. - Creative director. - Account executive. - Head of protocols. - Public relations specialist. - Advertising creative. - Community manager. - Communication consultant. - In addition to the profiles just mentioned, there are more professional opportunities related to marketing, advertising, event organization, design and other related areas.
What it prepares you for
This master's degree is ideal for those students who wish to specialize in corporate communication, event management and protocol, preparing them for roles that require sophisticated organization, planning and public relations management skills, such as: - Public Relations: You learn to design and execute communication and public relations strategies to build and maintain a positive image of the organization in front of its target audiences. This includes handling the press, running communications campaigns, and managing online and offline reputation. - Event Organization: They teach you how to plan and organize events, from conferences and seminars to large celebrations and corporate events. This covers logistics, location selection, catering, decorations, and general event coordination. - Protocol: You acquire knowledge of official and business protocol, which is crucial for the organization of institutional events and interaction with high-level figures. This includes knowing how to manage official ceremonies, protocol treatments and etiquette rules. - Strategic Communication: You develop skills to create key messages and use the appropriate media to achieve strategic objectives, learning to adapt your message to different audiences and platforms. - Crisis Management: You learn to anticipate and manage crisis situations, using public relations to minimize the negative impact on the image of the company or client. - Networking and Collaboration: The master's degree also offers opportunities to develop networks of professional contacts, which is essential in the field of public relations and event organization. - Presentation and Communication Skills: You improve your public presentation and effective communication skills, essential for success in this field.
Certificación
Master's Degree in Public Relations, Events and Protocol certified by CEUPE
