This online persuasion course prepares you to acquire specific knowledge within the Human Resources area developing in students some capacities to function professionally in the soft skills sector and more specifically in persuasion. In addition, with the realization of this course, the student will be prepared to: know the concept of persuasion and what it is for, to know how the relationship between “issuer”, “receiver” and “message” works so that persuasion occurs, know the differences between persuasion and manipulation, know how persuasion works, know the 6 universal principles for social influence, know how the leadership influences persuasion Tool to persuade, know the history and teachings of Dale Carnegie about the influence on people, knowing how Know the effect that causes people to feel successful and how we can use it in our favor, and know varied tools that will help the student use different persuasion techniques depending on the circumstances and the environment.