Specialization in SEO, SEM and web positioning
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Syllabus
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Summary
In a digital world it is essential that companies have the necessary knowledge to achieve a relevant positioning regarding competition. Only those companies that are visible to the audience can be maintained in the market. This specialization in SEO, SEM and web positioning provides you with the necessary skills to help companies excel in the digital world and improve their online visibility. Professionals with knowledge in SEO and SEM are highly demanded by companies and can open a wide range of professional possibilities in the world of digital marketing. Access a successful formation that can change your future.
Goals
Professional opportunities
To prepare you
This specialization in SEO, SEM and web positioning prepares you to improve the online presence of a business. You will learn the basic web positioning techniques and you will be the person responsible for the design and execution of SEO and SEM strategies. You will understand how search algorithms work and learn to optimize key elements on a website. In addition, you can pay and attract a greater audience.
Who is it addressed to?
This specialization in SEO, SEM and web positioning is aimed at digital marketing professionals who want to learn to improve visibility in search engines and increase the web traffic of a portal. It is also very useful for entrepreneurs or online business owners who want to acquire the basic knowledge to position their websites.
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Certification
Diploma of Accreditation of the Specialization Course in SEO, SEM and web positioning with curricular value issued by Universidad Da Vinci European Business School
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