Web analytics course for electronic commerce
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Syllabus
Download syllabus in PDFCurriculum
Summary
With the web analytics course for electronic commerce, you will immerse yourself in the fascinating universe of Google Analytics 4 and you will learn to implement, configure and make the most of your analysis tools. Through comprehensive training, you will dominate from data collection and interface navigation to the creation of detailed reports and conversion optimization. This course will not only provide you with advanced technical skills, but will also teach you to use tools such as Google Tag Manager and Looker Studio for data display. In a highly competitive labor market, the ability to interpret and act on precise data will highlight you as an indispensable professional.
Goals
Professional opportunities
To prepare you
The web analytics course for electronic commerce prepares you to dominate Google Analytics 4, from its implementation to data collection and analysis. You can generate and share detailed reports, optimize campaigns and conversions, and use advanced tools such as Google Tag Manager and Looker Studio. In addition, you will acquire skills in conversion Rate Optimization and Landing Pages optimization.
Who is it addressed to?
The web analytics course for electronic commerce is aimed at digital marketing professionals, e-commerce managers and data analysts who seek to improve their skills in Google Analytics 4, Google Tag Manager and Looker Studio. Ideal for those who wish to optimize conversions and campaigns through advanced analysis and specialized tools.
Our methodology combines technology, pedagogy and empathy for learning tailored to you.
You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.
Truly personalized learning
Your style, interests and level define the route. You are the starting point.
Constructivism in action
Explore, experiment and apply. Learning means understanding, not memorizing.
AI that accompanies you, not directs you
PHIA, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
Degree issued by Educa Open, specialized center in training in various technological areas
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Large Family Scholarship: for families with 3 or more children.
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Disability Scholarship: for people with disabilities ≥33%.
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Emprende Scholarship: for self-employed workers who can prove their activity.
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Recommended Scholarship: if you come recommended by a former student.
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Group Scholarship: for joint registrations of 3 or more people.
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