This ONLINE COURSE on Communication and Corporate Image prepares you to acquire specific knowledge within the area of Business Administration and Management, developing in students the skills to function professionally in the information and communication management sector and more specifically in Communication and Corporate Image. Furthermore, by completing this course the student will be prepared to: Know in depth the factors that influence corporate identity, Discover the strategies for identifying and quantifying the target audience of a brand, Delve into the concept of corporate philosophy, Study the factors that affect the corporate image and its difference with corporate identity, Study the concept of effective communication as a tool for building the corporate image, Delve into the communication plan and its objectives, Know the different phases that make up a communication plan, Know the benefits of strategic planning for the corporate image, Delve into the image and communication plan of a company, by analyzing it and its objectives, Study the different strategies to be addressed in an image plan, Learn to develop a comprehensive strategic communication plan, Know the different existing communication strategies, Know the different existing communication tools, Delve into the concepts of corporate digital identity and online reputation, Discover the profiles of the digital customer and how the company should adapt to them, Know the main risks that exist in online management and the current legal framework, Delve into the concept of a brand, its architecture and its types, Learn the necessary methodology to create a brand, Know how to register a brand legally, Know the types of crises and the main strategies to address them, Delve into the actions that must be carried out to stop a crisis, Learn what elements a crisis plan should contain, and Discover how to manage a crisis situation on the internet.
