Course What is Briefing in the World of Marketing?

Online Training

Course What is Briefing in the World of Marketing?

Name: Course What is Briefing in the World of Marketing? en Brasil
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 31919-2101
Availability: InStock

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60 hours

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Spanish

The briefing is the strategic part of preparing an advertising action. It is the orderly, strategic and creative choice of data that will allow us to define advertising objectives in a correct and measurable way. It is a written document where the marketing department must put all the necessary information to make the commercial differences clear and define what it wants to achieve with advertising. It is created by the client company with its market information and the basic lines of the marketing plan of the brand it wishes to advertise. It is a summary document, very synthetic, that facilitates the work of the agency.

Instituciones educativas

69€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the importance of marketing in the economic system and business management. - Learn the importance of market segmentation in the strategy of organizations. - Know how to make decisions about commercial communication. - Learn about the Briefing of products and/or brands in the company. - Know the most important aspects about Advertising.

Content

Career opportunities

Professionals from the world of commerce, Distributors, Dependents, Suppliers, Communication Department, Marketing and sales professionals, Company managers.

What it prepares you for

This course prepares you to know what Briefing is in the world of Marketing, learning the importance of marketing in the economic system and in business management as well as the keys to market segmentation, knowing how to make decisions about commercial communication and learning the keys to advertising.

All those people, whether professional or not, who want to start or expand their knowledge related to Briefing in the field of advertising and marketing.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.