Diploma in Digital Marketing Diploma in Digital Marketing

Online Training

Diploma in Digital Marketing

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150 hours

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Spanish

The rapid evolution of the digital economy and Information and Communication Technologies (ICT) have led to a disruptive rise in communication processes and therefore in purchasing processes. In this sense, due to its great advantages, digital marketing has established itself as the protagonist of the strategic planning of companies. With this Diploma in Digital Marketing you will acquire the necessary skills to implement and execute the marketing plan, its objectives, tactics and actions in any organization, taking into account the tools, professional profiles and resources of the digital field. With this training you are committed to advanced and highly specialized training in a growing sector.

Instituciones educativas

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Define the concept of digital marketing and its strategic role in 360 marketing. - Know the characteristics and advantages of digital marketing. - Apply the inbound marketing strategy in the management of digital communication channels. - Distinguish and use the tools of digital marketing. - Define the implementation processes of the Digital Marketing Plan. - Identify the tasks of digital marketing professional profiles.

Content

Career opportunities

The professional opportunities of the Diploma in Digital Marketing are mainly marketing and communication management, consulting and advice, expert or specialist profile in digital marketing and electronic commerce, as well as other technical profiles related to the same area. In short, for any position related to digital marketing.

What it prepares you for

The Diploma in Digital Marketing prepares you to lead a digital marketing department. You will learn to manage digital marketing actions by designing and executing plans that include SEO and SEM, inbound marketing, social CRM, social media management, e-mail marketing and electronic commerce, as well as coordinating the profiles involved in the area and making decisions about the company's marketing and communication.

Addressed to

The Diploma in Digital Marketing is aimed at marketing, communication and management professionals seeking specialization in the digital field to boost their career in the Marketing Department of any organization. As well as technical profiles interested in expanding their training with a strategic vision of digital marketing management.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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