Diploma in online web positioning
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Syllabus
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Summary
Web positioning is the set of techniques and strategies that are applied to improve the visibility and traffic of a website in search engines. Web positioning is essential for the success of any online project, since it allows users to attract the products or services offered by the website. This web positioning diploma offers you specialized training in web positioning, through the use of tools, such as Google Analytics or Yoast SEO. You will learn to know the search engines and their operation, to perform internet searches, to analyze the search engine page (SERP), to guide your website to the objective, to define and use keywords and optimize the website.
Goals
Professional opportunities
To prepare you
This web positioning diploma prepares you to improve the visibility and traffic of your website on search engines by applying the different tools such as Google Analytics, Pagespeed, optimization of images and web files, you will learn to use the most effective web positioning techniques and strategies. At the end of the diploma, you will have a certificate that proves your specialization in web positioning.
Who is it addressed to?
This web positioning diploma is aimed at people with knowledge in web services such as designers, developers or web Masters. It is also designed for entrepreneurs, students or professionals who want to improve their skills and competences in web positioning. Previous knowledge of computer science and the Internet are required.
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Certification
Diploma Title in Web positioning issued by the Hemispheres University in collaboration with the European Institute for Business Studies (INESEM)
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