GA4 University Microcredential and Tag Manager: Web Tracking and Analytics + 2 ECTS Credits
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Syllabus
Curriculum
Summary
The GA4 and Tag Manager: Web Tracking and Analytics course offers you the opportunity to immerse yourself in the exciting world of digital analysis, a sector in constant growth and with high labor demand. In the digital age, understanding how users interact with your website is crucial to the success of any business. This course equips you with the tools and skills necessary to master Google Analytics 4 and Google Tag Manager, allowing you to effectively and detailed track user behavior. You will learn to configure and manage tags, as well as interpret key data to make informed strategic decisions. If you are looking to improve your analytical skills and increase your value in the job market, this training is essential. The online format allows you to study at your own pace, adapting to your personal and professional needs.
Goals
Professional opportunities
To prepare you
Ao concluir o curso GA4 e Tag Manager: Web Tracking and Analytics, você estará treinado para implementar e gerenciar o rastreamento de eventos em sites, otimizando a coleta de dados úteis para a tomada de decisões. Você aprenderá como configurar e personalizar o Google Analytics 4 e o Google Tag Manager para melhorar a análise da web, permitindo criar relatórios detalhados e entender o comportamento do usuário. Isso permitirá que você tome decisões estratégicas com base em dados precisos e atuais.
Who is it addressed to?
Este curso é direcionado a profissionais de marketing digital, analistas de dados e gestores de conteúdo web que desejam se aprofundar no uso do Google Analytics 4 e do Google Tag Manager. Ideal para quem busca aprimorar suas habilidades em rastreamento e análise web, otimizando o desempenho de suas estratégias digitais por meio de ferramentas-chave para análise de dados.
Our methodology combines technology, pedagogy and empathy for learning tailored to you.
You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.
Truly personalized learning
Your style, interests and level define the route. You are the starting point.
Constructivism in action
Explore, experiment and apply. Learning means understanding, not memorizing.
AI that accompanies you, not directs you
PHIA, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
GA4 University Microcredential Degree and Tag Manager: Web Tracking and Analytics com 50 horas e 2 ECTS emitidos pela Universidade Antonio de Nebrija
EducaHub Scholarships
Make your training more accessible: finance at 0% interest and obtain personalized scholarships.
At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.
-25%
Alumni Scholarship: for former EducaHub students.
-20%
Unemployment Scholarship: if you prove that you are unemployed.
-20%
Large Family Scholarship: for families with 3 or more children.
-20%
Disability Scholarship: for people with disabilities ≥33%.
-15%
Emprende Scholarship: for self-employed workers who can prove their activity.
-15%
Recommended Scholarship: if you come recommended by a former student.
-15%
Group Scholarship: for joint registrations of 3 or more people.
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