Online Training

Maestría International in Marketing Management + Maestría Branding and Brand Management Expert

Name: Maestría International in Marketing Management + Maestría Branding and Brand Management Expert en Brasil
Brand: ESIBE
SKU: 276731-2501
Availability: InStock

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3000 hours

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Spanish

If you are interested in the marketing environment or in the commercial area and want to know the fundamental aspects to develop professionally in this field, this is your time, with the Maestría in Marketing Management and Sales Management you will be able to acquire the necessary knowledge to carry out this work successfully. Thanks to the realization of this Maestría You will know the appropriate marketing techniques to be carried out both in the online and mobile environment as well as in the traditional one, complementing your training with the management skills and management processes of the sales force. If you want to specialize in the concept of branding and carry out online marketing strategies within this field, this is your time, with the Maestría An expert in Branding and Brand Management will be able to acquire the necessary knowledge to function professionally in this environment. Inbound Marketing consists of making the user the one who finds the brand, carrying out different strategies to achieve this, so carrying out processes to optimize branding in the digital environment based on this concept can be very interesting for companies or organizations.

Instituciones educativas

1.795€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Make the student aware of the set of marketing techniques and policies and facilitate their application in the management of SMEs, thus increasing their professional qualifications and contributing to their stability in the job. - Provide workers with adequate training in subjects that enable them to develop skills and qualifications in jobs that entail management responsibilities, to effectively develop and correctly organize the policies, strategies, techniques and tasks related to the company's marketing. - Train workers in the commercial sector to differentiate and identify the different concepts included in marketing activity. - Show the framework in which the promotions are located, within the marketing mix strategies. - Show the relationship between promotions and other marketing activities. - Be able to identify the specific place in which the promotional marketing activity is integrated, within the marketing strategy and/or plan designed for the company. - Go deeper into negotiation, its techniques and the role played by the negotiator. - Lead the sales team, facilitating their involvement and motivation to promote compliance with the objectives of the sales plan, values and corporate identity. - Develop a search engine marketing campaign to increase customer acquisition. - Manage effective mobile marketing tools. - Know the importance of the marketing mix in digital companies. - Learn about Branding and positioning on the Internet. - Learn about planning lead generation and qualification strategies. Hubspot. - Know the different advertising strategies offered by the Internet and mobile devices, as well as learn how to create online sales campaigns and promotions. - Learn to create online sales campaigns and promotions. - Create content especially aimed at buyers. - Publish content in the online format that best suits your sector, podcast, blogs, e-books, websites... - Learn the role of marketing in the economic system and business management. - Know the fundamental bases of online marketing and web positioning. - Know the information and resources offered by Google Analytics.

Content

Career opportunities

Commerce / Marketing / Sales / Mobile Marketing / Online Marketing. Digital marketing / Inbound marketing expert / Branding.

What it prepares you for

This Maestría in Marketing Management and Sales Management prepares you to have a broad vision of the marketing and sales environment, acquiring the appropriate management skills to manage and plan the strategies to be carried out in both departments. The Maestría Expert in Branding and Brand Management prepares you to have a broad vision of the different branding strategies to be carried out in the digital marketing environment, specializing in inbound marketing and online positioning.

The Maestría in Marketing Management and Sales Management is aimed at all those professionals in the marketing sector who want to continue training, as well as people interested in specializing in this sector.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.