Master in Customer Experience Management and Design Thinking + 10 ECTS Credits

Online Training

Master in Customer Experience Management and Design Thinking + 10 ECTS Credits

Name: Master in Customer Experience Management and Design Thinking + 10 ECTS Credits en Brasil
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 172235-2509
Availability: InStock

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1500 hours

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10 ECTS

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Spanish

Understanding the impact of business digitalization, and adapting to a constantly changing market due to globalization, technological development and growth of the Internet as a sales and communication channel, is vital for the survival of any company today. Adapting to this new reality requires the implementation of agile methodology and innovation processes capable of providing a strategic vision associated with the consumer experience. Digital transformation is no longer an option, but an obligation for business viability. It is, therefore, about the constant creation of value for the client using different processes, tools and approaches that can be applied from a startup to a large corporation. Design Thinking and Customer Experience, keys to improving business results by creating, adapting and enriching the customer experience.

Instituciones educativas

1.895€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the importance of digital business transformation. - Design and plan strategies aimed at the digital environment. - Learn how the device works business intelligence or business intelligence. - Learn the Design Thinking methodology. - Implement actions to improve usability and user experience (UX). - Know how web analytics works: Google Analytics. - Apply Relationship Marketing techniques. - Know how Customer Relationship Management and CRM and e-CRM systems work. - Define and develop Inbound Marketing strategies.

Content

Career opportunities

The Master in Customer Experience and Design Thinking from INESEM enables you to work as Director in the Innovation Department, Product Manager, UX (User Experience) Specialist, Service Designer, Chief Customer, Experience Officer, Design Thinking Specialist as well as be part of different departments such as innovation, digital product development, development of new products or services... On the other hand, students will be able to apply the knowledge acquired professionally through the innovation, user experience and online development consulting service in any business.

What it prepares you for

The Master in Customer Experience and Design Thinking will prepare you to acquire and apply the skills required in any 21st century business. Working through projects immersed in constant innovation, focusing on the client, is the key to present and future business success. After completing the training, you will be able to apply a successful strategy to achieve the digital transformation of the company, and apply agile methodologies such as design Thinking or Customer Experience, improving processes, increasing competitive advantage in the markets and offering the best response to consumer needs.

This training is designed for those active professionals or future entrepreneurs who wish to obtain a high specialization in business innovation, project development, products or services, focusing on the user experience and the new consumer profiles that have emerged as a consequence of globalization and the development of the online channel. On the other hand, this training is aimed especially at professionals in Marketing or areas related to it. After completing the Master, students will acquire all the information and skills necessary to develop their own Design Thinking and Customer Experience methodologies, helping them adapt the business to a new reality where innovation, technology and social media prevail.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.