Master in Sports Management and Marketing, Digital Environments and Esports + 5 ECTS Credits

Online Training

Master in Sports Management and Marketing, Digital Environments and Esports + 5 ECTS Credits

Name: Master in Sports Management and Marketing, Digital Environments and Esports + 5 ECTS Credits en Brasil
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 315126-2401
Availability: InStock

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1500 hours

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5 ECTS

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Spanish

This master's degree covers a multitude of areas necessary to carry out successful strategic sports management adapted to the new sporting reality where sports in the physical world and electronic sports or esports come together. You will learn about the entire fiscal, economic and legal framework that requires qualified sports management along with other areas such as doping, audiovisual exploitation rights, management of sporting events or sponsorship in the esports market. At INESEM we maintain a firm commitment to offering students current, competitive and complete training to face all their professional challenges. Therefore, we try to cover all the areas that companies in the sector demand to develop their most innovative strategies.

Instituciones educativas

1.895€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Establish the principles to carry out strategic management in sports organizations. - Develop all phases to organize sporting events taking into account sponsors and budgets. - Know Law 10/1990, of October 15, on Sports and the regulations on E-Sports. - Improve the Brand Equity of sports brands through reputation management and branding. - Coordinate the public relations, sponsorship and promotion area to carry out integrated marketing communication. - Develop a social media plan aimed at attracting and retaining followers of brands and athletes. - Explore Advergaming or Product Placement as new advertising formats in E-Sports.

Content

Career opportunities

The emergence of e-sports and increasingly competitive current marketing herald the multitude of professional opportunities that students who complete the master's degree will be able to have. More specifically as managers, directors, heads of departments in sports companies, directors of sports facilities, or organizers of sporting or E-Sports events, Streamers, Casters, Publishers, Professional Analysts.

What it prepares you for

The revolution in sports management is generating demand for versatile professional profiles that can develop the entire legal, fiscal, and marketing framework in both physical sports and those of the new generation or e-sports that take place in the online world. The master's degree will be the training tool with which to achieve the profile that large sports firms demand in positions of responsibility within their organizational charts.

Students or graduates in the area of physical activity are the main recipients of this training action. Likewise, professional profiles trained in business administration, accounting and finance or law will be interested in this training as a way to access the world of sports management of the future.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.