MBA + Specialty - Tourism + 60 ECTS Credits

Online Training

MBA + Specialty - Tourism + 60 ECTS Credits

Name: MBA + Specialty - Tourism + 60 ECTS Credits en Brasil
Brand: CEUPE
SKU: 390502-2417
Availability: InStock

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1500 hours

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60 ECTS

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Spanish

This MBA with a specialty in Tourism prepares students to assume leadership and management roles in the tourism sector. This program combines advanced knowledge in business administration with specific skills in tourism management, providing comprehensive training that ranges from strategic planning to the implementation and optimization of tourism services. Some of the skills and knowledge that the student can acquire are: 1. Business Management • Leadership Skills: You will develop skills to lead teams, make strategic decisions and manage resources efficiently. • Business Administration: You will learn about the various functional areas of a company, including finance, human resources, operations and marketing. 2. Tourism Business Management • Hotel and Resort Management: Skills to manage operations in hotels, resorts and other lodging facilities, including personnel management, customer services and daily operations. • Travel Agency Management: Knowledge of the administration and operation of travel agencies, including the sale of tourist packages and customer service. 3. Tourism Marketing • Digital Marketing in Tourism: Strategies to promote tourist destinations and services through digital channels, including social networks, websites and content marketing. • Destination Branding and Promotion: Techniques to develop and promote the brand of tourist destinations, creating attractive campaigns to attract visitors. 4. Planning and Development of Destinations • Sustainable Development of Tourism: Strategies for the sustainable development of tourist destinations, balancing economic growth with environmental conservation and social well-being. • Destination Planning: Skills to plan and manage the development of tourist destinations, including infrastructure, services and attractions. 5. Event and Congress Management • Event Organization: Knowledge of the planning, organization and management of tourist events, including conferences, exhibitions and festivals. • Business Tourism: Strategies to attract and manage business tourism, including the organization of conferences and corporate meetings. 6. Customer Experience Management • Customer Service: Skills to improve the customer experience in the tourism sector, from personalized attention to problem resolution. • Reputation Management: Techniques for managing the reputation of online tourism businesses, including responding to reviews and managing social networks. 7. Finance and Analysis in Tourism • Financial Management: Knowledge of the financial management of tourism companies, including budgets, cost analysis and profitability. • Data Analysis: Use of data analysis tools to evaluate the performance of tourism operations and make informed decisions. 8. Innovation and Technology in Tourism • Digital Transformation: Implementation of digital technologies to improve efficiency and customer experience in the tourism sector. • Technological Trends: Stay updated on the latest technological trends in tourism, such as the use of mobile applications, augmented reality and big data. 9. Human Resources Management • Talent Development: Strategies for the selection, training and retention of personnel in the tourism sector. • Team Management: Skills to lead and motivate work teams in tourism companies. 10. Professional Development • Network of Contacts: Opportunities to establish a network of professional contacts at a global level, including fellow students, professors and professionals in the sector. • Practical Experience: Participation in practical projects and internships in tourism companies, acquiring real experience in the field of tourism.

Instituciones educativas

2.580€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

The MBA program - Master in Business Management and Administration. Tourism Specialty is designed with the main objective of developing in the student the skills that allow managerial professional development in the hotel sector. All of this will involve training at various levels in order to obtain extensive knowledge in the management of human resources, marketing, tourism companies and at an economic and financial level. In addition, it is designed to foster in the student the ability to manage globalization and the opening of markets through price processing techniques and competitive strategies. On the other hand, the aim is for the student to understand the transformation that tourism has undergone in recent years, obtaining greater performance in the relationship that occurs between the client and the organization. Finally, this teaching is aimed at understanding the importance of hotel, restaurant and leisure establishments in the tourism industry, discovering the potential of new proposals linked to nature and living space.

Content

Career opportunities

1. Director and business manager in companies in the tourism and leisure sector 2. Business development manager 3. Commercial and/or marketing director in tourism and leisure companies 4. Entrepreneur

What it prepares you for

This MBA with a specialty in Logistics prepares students to assume leadership and management roles in the field of logistics and the supply chain. This program combines advanced knowledge in business administration with specific skills in logistics management, providing comprehensive training that ranges from planning to execution and optimization of logistics operations. Skills and knowledge that the student can acquire with this program: 1. Business Management • Leadership Skills: You will develop skills to lead teams, make strategic decisions and manage resources efficiently. • Business Administration: You will learn about the various functional areas of a company, including finance, human resources, operations and marketing. 2. Supply Chain Management • Supply Chain Fundamentals: Understanding the basic principles of supply chain management, including planning, sourcing, production, distribution and product returns. • Supply Chain Strategy: Development of strategies to improve the efficiency and effectiveness of the supply chain, aligning it with business objectives. 3. Logistics and Distribution • Logistics Management: Skills to manage logistics operations, including storage, inventories, transportation and distribution. • Optimization of the Logistics Network: Techniques to design and optimize the logistics network, improving product distribution and reducing costs. 4. Information Technologies in Logistics • Supply Chain Management Systems (SCM): Use of SCM systems to plan and manage the supply chain efficiently. • Emerging Technologies: Application of emerging technologies such as artificial intelligence, blockchain, and big data in logistics and supply chain management. 5. Inventory Management • Inventory Control: Methods for managing and controlling inventories, including reordering techniques, stock levels and reduction of excess inventory. • Inventory Optimization: Strategies to optimize inventories, improving rotation and reducing associated costs. 6. Transportation and Fleet Management • Transportation Management: Knowledge of the different modes of transportation (land, sea, air) and their efficient management. • Fleet Management: Techniques for managing transportation fleets, including route planning, vehicle maintenance and cost optimization. 7. Purchasing and Supply Management • Supplier Management: Skills to select, evaluate and manage suppliers, establishing long-term relationships and ensuring the quality of supplies. • Strategic Purchasing: Development of purchasing strategies and negotiation with suppliers to obtain better conditions and prices. 8. Sustainability and Social Responsibility • Green Logistics: Strategies to implement sustainable practices in logistics, reducing environmental impact and improving corporate social responsibility. • Social Responsibility: Understanding the importance of ethics and social responsibility in supply chain management. 9. Supply Chain Risk Management • Risk Identification: Skills to identify and evaluate risks in the supply chain. • Risk Management and Mitigation: Development of contingency plans and strategies to mitigate risks, ensuring continuity of supply. 10. Professional Development • Network of Contacts: Opportunities to establish a network of professional contacts at a global level, including fellow students, teachers and professionals in the sector. • Practical Experience: Participation in practical projects and internships in companies, acquiring real experience in supply chain management and logistics.

The MBA program - Master in Tourism Business Management and Administration, is focused on professionals and managers who wish to expand knowledge regarding management techniques and strategies in order to improve their professional profile and position the company at the highest level in the market. In addition, recently graduated students can also benefit from this training with the aim of deepening their tourism knowledge to manage the various organizations in the sector, obtaining great competence. On the other hand, it is aimed at people who already have technical or specialized training and who wish to expand their training and horizons, as well as professionals who wish to grow in their companies towards profiles of responsibility and management level. As well as for entrepreneurs aimed at carrying out an SME in the tourism market, who want to combine knowledge about history, commerce and management in order to implement them in their company to obtain the best results in the labor market.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.