-Analyze the specific variables of the commercial environment, identifying and delimiting the characteristics of a small business - location, product assortment, price, customer profile. -Prepare basic investment plans, based on the identification of needs for fixed assets, their method of acquisition and identifying financial resources necessary for the implementation of different types of small businesses. -Develop store projects, determining the legal form, indicating the specific procedures and documentation for start-up and calculating the economic-financial viability of the small business. - Determine and apply the basic attention and quality service strategies, typical of small businesses, in accordance with applicable regulations, codes of good practices and environmental respect. - Establish the small business policy regarding the use of the Web as a virtual showcase of the store, a communication mechanism with customers and a means of marketing the additional products and services offered.