Specialist Course in WebMarketing: Management of Digital Strategies for the Company

Online Training

Specialist Course in WebMarketing: Management of Digital Strategies for the Company

Name: Specialist Course in WebMarketing: Management of Digital Strategies for the Company en Brasil
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 302407-2401
Availability: InStock

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200 hours

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Spanish

In recent years, marketing has become a discipline with enormous relevance in business management in general, and in the definition of business strategies in particular. In the field of marketing and communication, new tools and media such as the Internet, social networks, electronic commerce, etc. have proven to offer great potential within business strategy, and more specifically as part of digital strategies. This web marketing course provides you with the appropriate knowledge and professional skills to manage the Marketing Department of all types of companies in which a strategy is developed in the online or digital environment.

Instituciones educativas

260€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

Once this web marketing course has been satisfactorily completed, students will have acquired the necessary skills and knowledge to: - Carry out a conceptualization of digital marketing. - Establish the contextualization of social media. - Know organic positioning: SEO. - Analyze SEO search engines. - Know what keywords are. - Use Google Analytics. - Determine the basic functions of Google Analytics.

Content

Career opportunities

Thanks to the knowledge acquired with the web marketing course, students will be able to develop a professional career in the marketing and communication sector, working in all types of companies that have a digital presence, as well as on their own, offering their services to other companies.

What it prepares you for

Thanks to the knowledge acquired with this web marketing course, you will be able to plan, define and direct an online marketing strategy that will be integrated into the company's global marketing strategy and within the global business strategy. Thanks to the various disciplines that will be covered, you will be able to acquire a global vision of the role of marketing within business strategy in general, and digital strategy in particular.

This webmarketing course is aimed at professionals, graduates and students in the field of marketing and communication who are interested in completing, updating or developing their knowledge in relation to the definition and implementation of digital strategies in the company. Likewise, it is aimed at anyone who, for personal or professional reasons, wants to learn everything related to web marketing.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.