UF0686 Course Promotion and Marketing of Rural Accommodation

In the field of the world of hospitality and tourism it is necessary to know the different fields of the project to implement rural accommodation, within the professional area of agrotourism. Thus, with this course it is intended to provide the necessary knowledge to manage and market own services.

- Apply commercial, sales and negotiation techniques, appropriate to rural accommodations, estimating its importance for the achievement of business objectives. - Distinguish and use computer equipment and programs that may be necessary for the promotion and marketing of rural accommodations.

It develops its activity in large, medium and small companies of rural accommodation on its own or foreign account, in tourist establishments, agrotourism, ... as well as in any company related to rural tourism.

This training is adjusted to the training itinerary of the Formative Unit UF0686 Promotion and marketing of rural accommodation, certifying having overcome the different competition units included, and is aimed at the accreditation of the professional competences acquired through the work experience and non -formal training, via which you will choose to obtain the corresponding certificate of professionalism, through the respective calls The different autonomous communities, as well as the Ministry of Labor itself (Royal Decree 659/2023, of July 18, which develops the management of the professional training system and establishes a permanent procedure for the accreditation of professional competences acquired by work experience or non -formal training).

This course is aimed at professionals in the world of hospitality and tourism, specifically those linked to the implementation of rural accommodation, within the professional area of agrotourism, and all those interested in acquiring knowledge related to the promotion and commercialization of accommodation.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.