University Microcredential for Generative AI in Digital Marketing + 2 ECTS Credits

Educational Institution
Mode On-line
Duration 50 horas
Credits 2 ECTS
Languages Spanish
59
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Acreditados porRating Educahub

Syllabus

Curriculum

Summary

Discover how to revolutionize your career with the Generative AI in Digital Marketing course. In an environment where technology advances by leaps and bounds, digital marketing is constantly transforming, and artificial intelligence is positioned as the engine of this evolution. The demand for professionals trained in generative AI is booming, as companies seek to innovate and optimize their communication and advertising strategies. This course will provide you with the skills necessary to master the AI ​​tools that are redefining the marketing landscape. You will learn how to create personalized content and improve the customer experience, highly valued skills in today's job market. By choosing this course, you will acquire in-depth and up-to-date knowledge that will differentiate you as a digital marketing expert, ready to lead in any organization. Don't miss your opportunity to be at the forefront of this exciting digital revolution.

Goals

- Compreender o papel da IA ​​generativa no marketing digital moderno. - Identificar aplicações práticas de IA generativa em estratégias de marketing. - Analisar cases de sucesso na utilização de IA generativa em campanhas digitais. - Explore ferramentas de IA que aumentam a criatividade em marketing. - Avaliar o impacto da IA ​​generativa na experiência do cliente. - Desenvolver estratégias de conteúdo usando IA generativa de forma eficaz. - Integrar técnicas generativas de IA para otimizar campanhas digitais.

Professional opportunities

- Especialista em personalização de conteúdo com IA - Analista de tendências de mercado utilizando IA - Desenvolvedor de estratégias de marketing automatizadas - Consultor em otimização de campanhas publicitárias com IA - Coordenador de projetos de inovação digital - Especialista em ferramentas de IA para interação com o cliente

To prepare you

Ao concluir o curso IA Generativa em Marketing Digital, você estará treinado para integrar ferramentas de inteligência artificial em suas estratégias de marketing, otimizando a criação de conteúdo automatizado e personalização de campanhas. Você aprenderá como analisar dados de maneira eficaz para antecipar tendências e melhorar a experiência do cliente. Além disso, você pode implementar chatbots e assistentes virtuais, potencializando a interação com o público e melhorando a eficiência de suas campanhas digitais.

Who is it addressed to?

Este curso é destinado a profissionais e graduados em marketing digital que desejam explorar as possibilidades da IA ​​generativa. Ideal para quem busca integrar técnicas inovadoras em suas estratégias, criar conteúdos exclusivos e melhorar a personalização em campanhas digitais. Atualize suas habilidades em um ambiente em constante evolução.

Methodology

Our methodology combines technology, pedagogy and empathy for learning tailored to you.

You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning

Your style, interests and level define the route. You are the starting point.

Constructivism in action

Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you

PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a number.

Certification

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Microcredencial Universitário em IA Generativa em Marketing Digital com 50 horas e 2 Créditos ECTS emitidos pela Universidade Antonio de Nebrija

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Scholarships

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former EducaHub students.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.

-15%

Group Scholarship: for joint registrations of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment with AI that guides you to train autonomously and with purpose.

Learn more

Learn at your pace

Courses, master's degrees and official qualifications. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your AI mentor

It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.

LX One Plus: Training without limits

Unlock soft skills, languages ​​and more. Move towards comprehensive and continuous training.