University Microcredential in Marketing and Sports Sponsorship + 1 ECTS Credits University Microcredential in Marketing and Sports Sponsorship + 1 ECTS Credits

Online Training

University Microcredential in Marketing and Sports Sponsorship + 1 ECTS Credits

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25 hours

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1 ECTS

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Spanish

The Sports Marketing and Sponsorship course offers you the opportunity to immerse yourself in a booming sector, where the connection between brands and sport is increasingly crucial. The sports industry not only moves passions, but also a million-dollar economy that demands trained professionals to manage effective marketing and sponsorship strategies. With this course, you will explore the most innovative techniques and best practices to create strategic alliances that benefit both the sports entities and the brands involved. You will learn to design campaigns that maximize visibility and impact, developing skills that will make you stand out in a competitive and constantly evolving job market. Take advantage of this opportunity to expand your professional horizons and position yourself as an expert in the fascinating world of sports marketing.

Instituciones educativas

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the impact of marketing in sports and its benefits for sports entities. - Learn to develop effective sponsorship strategies and align them with sports objectives. - Analyze success stories in sports marketing to apply effective tactics in different contexts. - Identify sponsorship opportunities and create attractive proposals for potential sponsors. - Evaluate the effectiveness of sports marketing campaigns through metrics and data analysis. - Explore new trends in sports marketing and their application in innovative projects. - Design marketing plans adapted to different sports and specific audiences.

Content

Career opportunities

- Marketing manager in sports clubs and federations - Sponsorship manager for sports events - Consultant in sports marketing agencies - Public relations coordinator in sports entities - Sports market analyst - Branding specialist for sports brands - Account executive in sports sponsorship agencies

What it prepares you for

Upon completion of the Sports Marketing and Sponsorship course, you will be trained to design effective marketing strategies in the sports field, understanding how to attract and maintain key sponsors. You will develop skills to analyze the sports market, identify sponsorship opportunities and negotiate beneficial deals. Additionally, you will learn how to implement communication campaigns that increase the visibility and value of brands associated with sporting events.

Addressed to

This course is aimed at professionals and graduates in the sports field seeking to improve their skills in sports marketing and sponsorship. Ideal for those interested in learning effective strategies to attract sponsors and maximize the visibility of sporting events, within a competitive and dynamic environment.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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