Online Training
CEU - Diploma in Pharmaceutical Marketing
150 hours
Spanish
Educational institutions
Request information
Online Training
150 hours
Spanish
Educational institutions
Request information
Multilingual support
Digital certificate included
Assistant Phia
- Understand the role of marketing in the economic system and business management. - Carry out market studies that allow you to find out positioning and segmentation. - Know the pharmaceutical environment, as well as the importance of pharmaceutical marketing in pharmacy management. - Be able to apply techniques for sales processes in pharmacology products
Job opportunities for graduates of the Diploma in Pharmaceutical Marketing include roles as salesperson in the pharmaceutical sector, marketing specialist, and director of companies in the sector. You will be able to perform tasks in the sales, advertising and marketing department. It is also ideal for marketing and sales advisors and consultants in the pharmaceutical industry.
The Diploma in Pharmaceutical Marketing prepares you to manage the marketing of a pharmaceutical company. You will learn a priori and a posteriori market segmentation techniques, in addition to conducting market research. You will be able to design a marketing plan, as well as its audit. In addition, you will be able to develop the sales forecast and carry out specialized marketing actions for pharmacies for generics or hospital products.