This ONLINE COURSE on Digital Marketing Strategies prepares you to acquire specific knowledge within the area of Marketing and Communication, developing in students the skills to function professionally in the commercial logistics and transport management sector and more specifically in Digital Marketing Strategies. Furthermore, by completing this course the student will be prepared to: Differentiate the different types of internet marketing, such as OnetoOne, permission, attraction, retention and recommendation marketing, Identify and analyze the user in order to adapt the product or service, Know CRM strategies and the advantages of digital marketing, Know digital marketing strategies and the different types of electronic commerce, as well as recognize the strategic tools that can be used, Identify SEO and SEM positioning strategies and know their differences, Know the main social networks and marketing strategies that can be carried out, and Analyze the characteristics of online communication and advertising campaigns to be able to adapt effectively to potential buyers.