Online Training

Diploma in Corporate Identity

Name: Diploma in Corporate Identity en Chile
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 356665-2401
Availability: InStock

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130 hours

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Spanish

Corporate identity is defined as the set of values, attributes and personality traits that define a company; it refers not only to how a brand is defined but also to how it acts. With this Diploma in Corporate Identity you will obtain the necessary knowledge to strategically and effectively manage the philosophy, principles and know-how of any organization. You will learn to carry out the necessary processes to effectively and creatively define the brand identity and transfer it to all areas of the organization and its messages, from the design of the visual identity to corporate social responsibility actions or production through branding strategies.

Instituciones educativas

$393.800

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the concept of corporate identity and its scope. - Carry out the necessary research to define the brand identity. - Develop the creative processes necessary to define the values and attributes of the organization. - Design and execute branding strategies and actions. - Plan the necessary tasks to transfer the company philosophy to all areas. - Define the messages and creative elements necessary to effectively communicate the corporate identity.

Content

Career opportunities

Among the outputs of this Diploma in Corporate Identity, positions such as branding, communication, press, corporate social responsibility or internal communication managers stand out. Also technical profiles related to advertising creativity, public relations or human resources. Interesting for spokespersons and public representatives of a brand.

What it prepares you for

With this Diploma in Corporate Identity you will obtain the skills and abilities to develop your professional career in any marketing and communication department, especially in the coordination and strategic management of the brand - branding - providing a specialized vision on the development and application of the brand personality to all processes and communications, both internal and external.

This Diploma in Corporate Identity is aimed at professionals in marketing and communication, advertising, public relations, design and content creation. To managers and area managers, companies or entrepreneurs who are in the process of launching their brand or business. To any profile interested in internal and external communication management.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.