Diploma in Marketing and Commercial Management

Online Training

Diploma in Marketing and Commercial Management

Name: Diploma in Marketing and Commercial Management en Chile
Brand: CEUPE
SKU: 391967-2402
Availability: InStock

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500 hours

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Spanish

The Diploma in Marketing and Commercial Management offers you the opportunity to stand out in a constantly growing sector, where innovation and dynamism are key. With increasing job demand, this course seeks to provide you with the necessary skills to lead teams, optimize operations and make strategic decisions based on solid financial analysis and effective management control. You will learn to design marketing strategies that adapt to the needs of the current market, driving the commercial success of any organization. By choosing this diploma, you position yourself at the forefront of commercial leadership, with training that you can follow from anywhere, allowing you to combine your studies with other responsibilities. Provide added value to your professional profile that will differentiate you in the competitive world of marketing and commercial management.

Instituciones educativas

$815.900

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

This training program aims to develop in students the capabilities and skills so that organizations can increase business profitability. It will provide the student with extensive knowledge of marketing, delving into commercial strategies and techniques, as well as marketing, sales and communication.

Content

Career opportunities

1. Management consultant 2. Purchasing manager 3. Marketing director 4. Commercial and sales director 5. Community manager 6. Sales Social Media.

What it prepares you for

This Diploma in Marketing and Commercial Management prepares students to assume leadership roles in the areas of marketing and sales within an organization. Some of the skills and knowledge you will acquire: 1. Marketing Fundamentals • Marketing Strategy: Development of effective marketing plans aligned with business objectives. • Market Research: Techniques to analyze markets and understand consumer behavior. 2. Digital Marketing • Social Network Marketing: Strategies to manage campaigns on digital platforms. • SEO and SEM: Search engine optimization and search engine marketing. 3. Sales Management • Sales Strategies: Techniques for developing and executing effective sales strategies. • Negotiation and Sales Closing: Skills to negotiate and close sales effectively. 4. Product Development • Product Management: Strategies for the development and launch of new products. • Price Management: Techniques for setting competitive prices. 5. Customer Management • Customer Relationship Management (CRM): Use of CRM systems to manage relationships with customers. • Customer Loyalty: Strategies to retain and build customer loyalty. 6. Analytics and Measurement • KPIs and Metrics: Definition and monitoring of key performance indicators. • Data Analysis: Use of tools to interpret data and make informed decisions. 7. Leadership and Team Management • Leadership Skills: Development of skills to lead and motivate work teams. • Talent Management: Techniques to attract, develop and retain talent in the commercial area. 8. Ethics and Social Responsibility • Ethics in Marketing and Sales: Promotion of ethical practices in commercial management. • Corporate Social Responsibility: Implementation of CSR practices in commercial strategies. 9. Professional Development • Network of Contacts: Opportunities to establish a network of professional contacts. • Practical Experience: Participation in projects and practices to apply the knowledge acquired.

The Marketing and Commercial Management Diploma is focused on professionals who carry out their activities in the commercial area or profiles who want to update their knowledge in the subject in order to be aware of the latest developments in the field. In turn, it is aimed at SME managers and entrepreneurs who wish to learn about the opportunities that the world of Marketing generates. In short, all those people interested in acquiring innovative marketing and commercial knowledge can benefit from this training.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.