Expert Course in Web Positioning and Copywriting

Online Training

Expert Course in Web Positioning and Copywriting

Name: Expert Course in Web Positioning and Copywriting en Chile
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 240133-2502
Availability: InStock

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200 hours

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8 ECTS

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Spanish

The current business environment has changed radically thanks to the Internet. The positioning of organizations in search engines is essential to achieve visibility in the online environment. Given this, the demand for professionals has increased exponentially. With the SEO and Copywriting Course you will be prepared to perform this function within Marketing departments. You will be introduced to SEO and SEM campaigns, you will develop Copywriting skills and you will enter a very new sector: Personal Branding. At INESEM we offer a permanent tutoring service and, in addition, the online platform offers flexibility to students so that they can set their own pace in the development of the training action.

Instituciones educativas

$285.600

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the functions of digital marketing and the characteristics of the Internet. - Understand the advantages of using CMS for structuring a website. - Plan an On Page SEO strategy and design the website based on User Experience –UX. - Know the Plugins and other tools to optimize On Page SEO strategies. - Carry out Linkbuilding strategies and know the concept of storytelling. - Know the elements of a website for e-commerce. - Define personal branding and use social networks and copywriting to make it known.

Content

Career opportunities

By training with the SEO and Copywriting Course you will enter an innovative sector that is the order of the day. You can work in Digital Marketing, Communication or Advertising Departments as an SEO and Content Creation Specialist. Other positions related to this training are: E-Commerce Analyst Technician, Marketing Manager, SEO Consultant or SEO Manager.

What it prepares you for

With this SEO and Copywriting Course you will be prepared for the management of digital marketing and, more specifically, search engine marketing. You will learn the procedure for carrying out SEO campaigns and you will be introduced to the Search Engine Marketing bidding system. On the other hand, you will learn the main Copywriting techniques, differentiating between that for e-commerce and that for personal branding.

This SEO and Copywriting Course is aimed at any professional in the business field who seeks to introduce themselves to the use of search engine marketing, as well as the creation of web content. Likewise, it is aimed at those students in the branches of Marketing, Communication and IT who wish to specialize in carrying out SEO campaigns.

With our online learning methodology, the student begins his journey at INESEM Business School through a virtual campus designed exclusively to develop the training itinerary with the aim of improving your professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. Finally, it is necessary to notify the completion of the training action from the platform to begin the issuance of the degree.