GA4 University Microcredential and Tag Manager: Web Tracking and Analytics + 2 ECTS Credits

Online Training

GA4 University Microcredential and Tag Manager: Web Tracking and Analytics + 2 ECTS Credits

Name: GA4 University Microcredential and Tag Manager: Web Tracking and Analytics + 2 ECTS Credits en Chile
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 417645-2501
Availability: InStock

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50 hours

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2 ECTS

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Spanish

The GA4 and Tag Manager: Web Tracking and Analytics course offers you the opportunity to immerse yourself in the exciting world of digital analysis, a sector in constant growth and with high labor demand. In the digital age, understanding how users interact with your website is crucial to the success of any business. This course equips you with the tools and skills necessary to master Google Analytics 4 and Google Tag Manager, allowing you to effectively and detailed track user behavior. You will learn to configure and manage tags, as well as interpret key data to make informed strategic decisions. If you are looking to improve your analytical skills and increase your value in the job market, this training is essential. The online format allows you to study at your own pace, adapting to your personal and professional needs.

Instituciones educativas

$62.800

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the use of GA4 to analyze user behavior. - Configure Google Tag Manager to manage tags effectively. - Identify key metrics in GA4 to improve web performance. - Create custom reports in GA4 that reflect specific objectives. - Implement events in Tag Manager for accurate tracking. - Evaluate the impact of marketing campaigns through web analytics. - Optimize the user experience based on analytical data.

Content

Career opportunities

- Web data analyst specialized in GA4 - Google Tag Manager implementation consultant - Conversion optimization specialist - Head of digital analytics in marketing agencies - Manager of tracking and measurement strategies for e-commerce - Advisor in personalization of user experiences through data - Coordinator of advanced analytics projects in digital companies

What it prepares you for

By completing the GA4 and Tag Manager: Web Tracking and Analytics course, you will be trained to implement and manage event tracking on websites, optimizing the collection of useful data for decision making. You will learn how to configure and customize Google Analytics 4 and Google Tag Manager to improve web analytics, allowing you to create detailed reports and understand user behavior. This will allow you to make strategic decisions based on accurate and current data.

This course is aimed at digital marketing professionals, data analysts and web content managers who want to delve deeper into the use of Google Analytics 4 and Google Tag Manager. Ideal for those seeking to improve their skills in web tracking and analytics, optimizing the performance of their digital strategies through key tools for data analysis.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.