Master Content Manager: Responsible for Digital Content + University Degree

- Develop a search engine marketing campaign to increase customer acquisition. - Know how to improve the positioning of a website in search engines in order to get relevant traffic. - Know how to measure the success and results of a strategy to redefine and improve it until maximizing the positioning of a search engine brand. - Define and identify the graphic criteria of editorial works during the generation of graphic design. - Carry out the technical and typological indications of the product in the order of the graphic design and the model. - Establish the guidelines for carrying out editorial projects based on the work and meeting the optimal production criteria. - Design a good search engine program. - Differentiate buyer prototypes. - Create content especially aimed at buyers. - Publish content in the online format that best suits your sector, podcasts, blogs, e-books, websites... - Manage the brand. - Create a brand. - Know the brand's communication processes. - Analyze the advertising communication process, identifying the most suitable communication techniques. - Develop in depth the concept of advertising and its applications in the professional field. - Identify the role that advertising plays within a company. - Differentiate the different advertising media, identify sources of information, as well as clarify concepts and terms linked to advertising, communication and marketing with their corresponding connotations with the world of work and specifically with the work areas that concern us.