Master in SEO, SEM and Web Analytics + 60 ECTS Credits

Online Training

Master in SEO, SEM and Web Analytics + 60 ECTS Credits

Name: Master in SEO, SEM and Web Analytics + 60 ECTS Credits en Chile
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 343147-2404
Availability: InStock

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1500 hours

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60 ECTS

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Spanish

Currently, a user spends an average of between 2.7 and 4.4 hours on the Internet from a mobile device or PC, which creates the need for every company to focus a large part of its marketing strategy on the web, in order to be competitive and reach the majority of users. With this Master Permanent Training in SEO, SEM and Web Analytics covers all the objectives and techniques to achieve a higher level of visibility on the Internet and carry out an online strategy that manages to integrate all the advertising and commercial processes of a business on the Internet. In addition, you will work in a Personal Learning Environment where the student is the protagonist, endorsed by a large group of specialist tutors in the sector and supported by prestigious entities.

Instituciones educativas

$2.394.500

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Learn the fundamentals of web positioning to perform SEO audits. - Assimilate online marketing strategies. - Make use of Web Analytics to collect and analyze the information that users provide when interacting with our website. - Delve into inbound marketing and content development following SEO-oriented strategies. - Acquire the necessary techniques to develop a digital marketing plan. - Apply SEO/SEM techniques and tools in mobile environments.

Content

Career opportunities

with him Master of Permanent Training in SEO, SEM and Web Analytics prepare to work as a Web Analyst, SEO/SEM Consultant, Digital Marketing and Community Management Specialist, PPC Specialist, Marketing and Advertising Manager, Growth Marketing Manager, Digital Trafficker, and in general those positions related to digital marketing strategy.

What it prepares you for

The Master of Permanent Training in SEO, SEM and Web Analytics will allow you to learn the techniques to successfully position a website, manage digital marketing campaigns, as well as master the tools to measure and analyze results obtained in online actions through web analytics. At the end of this training action you will be able to carry out the necessary optimizations to carry out web positioning audits and Inbound Marketing strategies.

This Master Permanent Training in SEO, SEM and Web Analytics is aimed at businessmen, entrepreneurs and university graduates who want to acquire knowledge and techniques of digital marketing and improve their campaign strategies. You will be able to acquire knowledge in each of the branches with the most professional projection in the field of digital marketing and web analytics.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.