Online Training

Brand Management Course. Brand Creation and Management

Name: Brand Management Course. Brand Creation and Management en Colombia
Brand: INEAF - INSTITUTO EUROPEO DE ASESORIA FISCAL
SKU: 150083-2501
Availability: InStock

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200 hours

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Spanish

The globalized market in which we currently find ourselves, in which the Internet plays an indispensable role, it is necessary for brands to adapt to changes in order to remain in the market and detect threats and weaknesses to turn them into opportunities and strengths and thus improve the brand image perceived by consumers. This is why it is necessary to know what Brand Management is and what benefits it can provide.

Instituciones educativas

$1.612.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Establish a concept of what the brand image is and the need to manage it. - Develop the brand creation management process based on correct strategic planning. - Influence brand communication and its importance to the company's results. - Develop concepts such as Branded Content, Product Placement and Brand meaning management and others related to brand management. - Establish the keys to create your own brand.

Content

Career opportunities

Managers of companies marketing products through the Internet, marketing managers, brand managers and any other job related to brand positioning and its management.

What it prepares you for

This practical course prepares you to manage the brand, that is, analyze and plan work regarding how a brand is perceived in the market. If a brand is managed correctly, it has a direct benefit on the company's results, as it achieves an improvement in relations with the media, improves competitiveness, avoids a bad reputation and seeks new promotional opportunities. Therefore, this course prepares you to establish a solid Brand Management strategy that monitors the status of your brand on a regular basis.

Aimed at managers or those who have a degree or equivalent title in Marketing, Business Administration and Management, Business, or any qualification if you want to reinforce your knowledge in brand management. It is also aimed at students and workers in the marketing sector.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.