Online Training

Course in Consumer Behavior

Name: Course in Consumer Behavior en Colombia
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 387114-2401
Availability: InStock

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200 hours

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Spanish

The Course in Consumer Behavior is relevant in the current market due to the growing importance of consumer psychology in the business development and marketing strategies of companies. This course addresses key aspects such as trends in business research, marketing techniques and sales psychology, as well as strategic tools to optimize customer perception. By choosing this course, students will gain applicable knowledge to sell and accelerate businesses through customer psychology, designing irresistible proposals for the target audience and generating value for companies. Students will know how to influence the consumer through market research and the latest segmentation techniques.

Instituciones educativas

$1.622.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the fundamentals of purchasing behavior. - Discover first-hand everything that surrounds segmentation in marketing and business management. - Know the structure that must be followed to design an effective marketing strategy. - Assimilate key actions for monitoring customer perception and generating adapted proposals.

Content

Career opportunities

Job opportunities for graduates of the Consumer Behavior Course include roles as business development specialists, marketing directors, product managers, commercial agents, neuromarketing experts, startup entrepreneurs, creative publicists, as well as consultants and advisors in neuromarketing and sales strategies for companies.

What it prepares you for

With this Course in Consumer Behavior you will have the possibility of learning new trends within the world of purchasing psychology in the company, delving into the specific behavioral marketing strategy. You will have the opportunity to study how to carry out irresistible proposals, analyzing successful strategies, and of course, learning from common mistakes and best practices.

This Course in Consumer Behavior is ideal for marketing and business development professionals, entrepreneurs, advertising creatives and recent graduates, as well as market research enthusiasts who wish to improve their skills in sales psychology, in order to boost their businesses and professional opportunities.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.