Online Training

Course in Digital Communication

Name: Course in Digital Communication en Colombia
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 31798-1901
Availability: InStock

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100 hours

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Spanish

As we all know, the Internet is a fundamental means of communication today, so we need information about how it works and how to communicate on it. The following course aims to bring the student closer to the tools, strategies and techniques necessary to manage them in the digital world, as well as discover the new trends in advertising and creativity that the medium makes possible.

Instituciones educativas

$1.608.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Describe the functions of communication in the commercial and digital fields, identifying specific marketing and electronic commerce techniques based on consumer behavior. - Discover the features and innovations that will come with web 3.0, and control the operation of the main communication and interaction tools in the digital medium. - Know the different advertising strategies offered by the Internet and mobile devices, as well as learn how to create online sales campaigns and promotions. - Know the different Social Networks and their functions, to create the appropriate strategies for each of them. - Define creativity and show the importance and necessity it presents for advertising, especially on the Internet.

Content

Career opportunities

The student of the course will be able to become a digital communication manager for a company, either at a general level, as Head of Communication, or in a more specific field, such as Social Media Manager, Community Manager, Brand Manager, or specialist in Electronic Commerce.

What it prepares you for

This course aims to provide the student with knowledge and skills at a theoretical and practical level, so that they can communicate in the online environment, both on Web 2.0 and on social networks. You will learn to manage the communication strategies necessary to transmit information in the digital medium, the techniques and strategies to defend yourself in electronic commerce, as well as new trends in the field of advertising and branding, so that you can control this branch of digital marketing.

This course can be taken by users from all professional branches, since knowing how to communicate on a digital level is today a fundamental key in any field. Those who want to dedicate themselves to the world of Social Media, e-commerce, Brand Management, Community Manager,... will find great help, whether they are entrepreneurs, publicists, computer scientists, designers, etc. In general, all those who want to delve deeper into the field of digital marketing, specifically communication.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.