Course on Components of Digital Marketing

Online Training

Course on Components of Digital Marketing

Name: Course on Components of Digital Marketing en Colombia
Brand: INEAF - INSTITUTO EUROPEO DE ASESORIA FISCAL
SKU: 150077-2501
Availability: InStock

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200 hours

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Spanish

We find ourselves in an increasingly competitive and absorbing market. Companies need to implement marketing plans adapted to consumer tastes and current trends. It is vitally important to have marketing strategies and tools appropriate to new times and the use of the Internet as a vehicle for the presentation of our company. With this course, we offer the possibility of learning about the different digital marketing tools and strategies aimed at the best presence of any company on the Internet, understanding consumer tastes, trends and everything related to web positioning.

Instituciones educativas

$1.612.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Introduce students to the world of marketing and raise awareness of the importance of an adequate digital marketing strategy. - Know the behavior of consumers and Internet users as possible potential clients of companies. - Delve into branding and brand positioning on the Internet, including Mobile Marketing and other trends. - Train students to develop a correct digital marketing plan adapted to the needs and characteristics of each company and each sector.

Content

Career opportunities

This course will prepare you for positions related to the design of brand strategies in companies, marketing departments, campaign design or data analysis, among others.

What it prepares you for

This Components of Digital Marketing course will help you understand how marketing works as a strategic advertising tool for the company. With this course, students will be able to learn the tools and applications related to brand positioning or branding, the analysis of information aimed at marketing campaigns, as well as the strategies necessary to develop a commercial marketing campaign.

This course is aimed at both university graduates and graduates in the area of marketing, advertising or IT, as well as active professionals in digital marketing who wish to implement their knowledge on the subject.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.