Higher Course in Advertising Media Planning

Online Training

Higher Course in Advertising Media Planning

Name: Higher Course in Advertising Media Planning en Colombia
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 203327-2303
Availability: InStock

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180 hours

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Spanish

Throughout history, advertising has adapted to the needs and available media. Currently, in such a competitive market, creativity, and therefore, differentiating from the competition, is necessary and essential for the growth of the brand and/or company. Due to the large amount of advertising they receive, the user is in a period of advertising saturation, so it is considered essential to know the needs of our target audience, in order to carry out an effective and efficient advertising strategy that manages to capture their attention. To achieve this, it is essential to acquire the necessary knowledge and skills to be able to carry out correct planning of advertising media.

Instituciones educativas

$2.042.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

Acquire the knowledge, abilities and skills necessary to be able to efficiently carry out advertising media planning. Know the main research and data analysis tools, which allow you to direct all your ads to a highly segmented audience. Analyze the different types of existing advertising, allowing you to select the appropriate support for your brand or company. Make the investment in digital media profitable. Know the existing negotiation systems in media purchasing. Provide creativity to advertising and content management. Carry out integrated strategic planning.

Content

Career opportunities

With the completion of the Master in Advertising Media Planning you will have access to the labor market to develop activities such as: Advertising Agency Manager, Responsible for operations in the purchase and sale of advertising media, researcher of personalized audiences or director of advertising accounts.

What it prepares you for

The Master in Advertising Media Planning prepares you to function professionally in the field of Advertising planning. This master will give you a broad vision of comprehensive online and offline media planning, which will allow you to define the platforms efficiently to promote your brand, product or service. You will be able to offer a tailored media and support service: from research, measurement, creation of strategies, to negotiation and purchase of media and supports.

The Master in Advertising Media Planning is aimed at graduates and professionals from the world of advertising and communication who want to acquire the knowledge and skills necessary to be experts in media strategy and planning in offline and online environments.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.