Online Training

Higher Course in Branding and Brand Management

Name: Higher Course in Branding and Brand Management en Colombia
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 225916-2503
Availability: InStock

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300 hours

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Spanish

Brand management has become a fundamental function for any organization. In a highly competitive and saturated market, it is essential to differentiate ourselves from the competition and provide unique value to the consumer. Managing a brand strategically is synonymous with increasing the intangible value that potential customers will perceive. Thanks to this management we will be able to take part in the purchasing decisions of consumers. To achieve this situation, it is necessary to apply inbound marketing, relationship marketing or neuromarketing techniques through a perspective that goes far beyond brand design.

Instituciones educativas

$2.028.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

Understand the concept of branding. Work on all phases of inbound marketing: attraction, conversion, closure and delight Perform brand management by learning the functions of the Brand Manager. Apply content marketing, branded content or personal branding strategies. Use the main relationship marketing techniques through customer management with CRM. Apply neuromarketing techniques to position the brand and increase sales.

Content

Career opportunities

The INESEM Branding and Brand Management Course will help you make your way in the passionate world of Branding and Brand Management as a Brand Manager or Branding. Likewise, it will give you the keys to improve customer relationships, increase competitive advantage and brand value, as well as improve the sales results of a given organization.

What it prepares you for

The Branding and Brand Management Course will help you manage a brand from its creation to its positioning in the consumer's top mind. After completing the training, you will be able to apply inbound marketing and strategic neuromarketing techniques to boost sales by working strategically on branding. Thanks to strategic techniques you will be able to create brands with a long history in the market, improving its reputation and increasing the sales ratio in the company.

This Course is aimed at those professionals who wish to strategically and globally manage a brand, with the aim of positioning it in the market and in the minds of potential consumers. After completing the training, students will be able to comprehensively manage an organization's brand. In this sense, this Course is aimed at workers in the marketing sector who wish to optimize their branding strategies. Likewise, this course is useful for those students and graduates who wish to open a professional future as a Brand Manager.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.