Online Training

Higher Course in Commercial Research

Name: Higher Course in Commercial Research en Colombia
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 182942-1601
Availability: InStock

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300 hours

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Spanish

Market research involves the diagnosis of specific information needs by the company, its systematic and objective search through the design of methods to obtain and compile that information, the analysis and interpretation of relevant information to make decisions or to solve any business problem. In this sense, this Higher Course in Commercial Investigation provides you with information related to the main investigation tools and techniques, as well as the general way of designing an investigation oriented towards topics of varied interest in relation to possible business crimes.

Instituciones educativas

$1.623.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Design the planning of market research, in relation to the preparation of information, the variables under study and the phases of the research. - Differentiate and apply the sampling techniques that can be used to select the participating sample of marketing research. - Design and adjust the budget and cost of market research, taking into account the main requirements of the process. - Analyze and describe the techniques and means of collecting information in market research, taking into account its main characteristics. - Plan and organize the field work of a commercial investigation. - Design the questionnaires used in the research process, depending on the type of questionnaire you wish to use and the objective of the research. - Differentiate the types of surveys that can be used in a research process. - Analyze and resolve incidents that may arise when carrying out market research. - Analyze and process the data obtained from the research questionnaires. - Differentiate data analysis techniques useful for market research. - Know the databases applicable to market research, differentiating the main characteristics of each of them. - Prepare and present the investigation report, in accordance with current regulations. - Point out the main topics of interest for commercial investigation, such as money laundering and other business crimes, also taking into account the penalties indicated in the Penal Code.

Content

Career opportunities

Commercial analyst, Commercial advisor and consultant, Market Analyst, Research, Logistics and distribution management

What it prepares you for

This Higher Course in Commercial Investigation prepares you to know the process that is carried out to carry out a commercial investigation, as well as the elements and requirements that must be taken into account to carry out an adequate investigation. In the same way, it also prepares you to carry out a practical application of this process, taking into account the most relevant topics of interest in terms of commercial research.

This Higher Course in Commercial Research is aimed at any professional who is interested in carrying out market research, as well as interested in knowing the process and main elements. It is also aimed at anyone who wants to carry out research on business topics of interest, in addition to being aimed at anyone who is interested in learning how to design a research based on basic knowledge such as statistics and databases, among others.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.