Hotel Marketing Course (University Degree + 5 ECTS Credits)

Online Training

Hotel Marketing Course (University Degree + 5 ECTS Credits)

Name: Hotel Marketing Course (University Degree + 5 ECTS Credits) en Colombia
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 279110-2101
Availability: InStock

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125 hours

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5 ECTS

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Spanish

The Hotel Marketing Course provides the theoretical and practical knowledge required to adapt your professional profile to a new reality within the tourism sector that is constantly changing due to the development of the online channel and new ways of consuming tourist products and services. Once the training has started, you will learn all the areas involved in attracting and retaining guests through the Internet, improving the hotel's competitive position and understanding the true needs of the client. Once the training is completed, you will be able to develop a digital marketing plan capable of attracting customers, converting them and building loyalty, offering a unique and differentiating experience.

Instituciones educativas

$1.163.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Analyze the main innovations in tourism. - Get to know the new digital tourist and how smart destinations work. - Create a traveler journey and guest experience strategy. - Increase the number of reservations thanks to metasearch engines such as Tripadvisor, Trivago or Google Hotel Ads. - Apply the main revenue management techniques. - Develop an SEO and SEM strategy to increase visibility on Google and increase the number of reservations. - Generate an inbound strategy with content marketing, social media, web analytics, CRM and marketing automation.

Content

Career opportunities

Develop your professional career in the tourism sector by adapting to the new trends and demands of the digital traveler. With this Hotel Marketing Course you will be able to adapt your profile to occupy positions of responsibility within the Marketing Department and the Revenue Marketing Department of small and large hotel establishments.

What it prepares you for

The Hotel Marketing Course will help you understand the digital tourist by adapting all marketing strategies to the online channel, managing to increase reservations in the establishment and increase sales. Thanks to SEO, SEM, social media, inbound marketing, copywriting or revenue management techniques, it will be easier to connect with the potential client and offer a unique experience before, during and after accommodation.

The Hotel Marketing Course is aimed at those responsible for the tourism sector specialized in the management of reservations and accommodations, as well as for those who want to take a leap in their career and adapt to the new demands of the digital traveler and not lose sales. If you want to multiply reservations and make a difference in the sector, this training is designed for you.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.