Lead Generation and CRM University Microcredential: attract and manage your clients + 1 ECTS Credit Lead Generation and CRM University Microcredential: attract and manage your clients + 1 ECTS Credit

Online Training

Lead Generation and CRM University Microcredential: attract and manage your clients + 1 ECTS Credit

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25 hours

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1 ECTS

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Spanish

Today, Lead Generation and CRM systems are essential for any business that wants to grow in a changing market. Digitalization has made customer acquisition and management more strategic, increasing the demand for experts in these areas. The training action "Lead Generation and CRM: capture and manage your customers" gives you tools to identify ideal customers, apply advanced segmentation and automation and maximize their value with a CRM. You will learn to nurture relationships and optimize each interaction. The growing demand for these skills makes this training a unique opportunity to boost your career. Don't be left behind and take your future to the next level!

Instituciones educativas

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$128.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Identify your ideal clients to optimize your marketing campaigns. - Design effective strategies to capture irresistible and qualified leads. - Implement conversion techniques to transform leads into loyal customers. - Apply CRM tools to efficiently manage your customer base. - Analyze and improve customer experience to increase customer loyalty. - Use key metrics to measure the success of your lead generation campaigns. - Develop a sustainable growth plan for your customer base.

Content

Career opportunities

- Energy efficiency consultant for companies and institutions - Specialist in sustainability project management - Analyst of environmental performance indicators - Advisor on customer acquisition strategies in the energy sector - Manager of loyalty programs in sustainable companies - Trainer in customer conversion and retention techniques - Coordinator of energy saving initiatives in organizations

What it prepares you for

The training action "Lead Generation and CRM: capture and manage your customers" prepares you to master the key tools and strategies to attract and manage leads effectively. You will learn to identify your ideal clients, personalize messages and use a CRM to optimize acquisition and conversion. Additionally, you will be trained to implement nurturing and loyalty techniques, maximizing each interaction.

Addressed to

The training action "Lead Generation and CRM: attract and manage your clients" is designed for professionals seeking to improve in attracting and managing clients. You will learn effective Lead Generation strategies and the use of a CRM to optimize business relationships, attract ideal clients and convert leads into loyal customers.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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