Master in Digital Marketing and Web Positioning. SEO Expert + University Degree

Online Training

Master in Digital Marketing and Web Positioning. SEO Expert + University Degree

Name: Master in Digital Marketing and Web Positioning. SEO Expert + University Degree en Colombia
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 2932-2522
Availability: InStock

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1500 hours

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5 ECTS

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Spanish

In a constantly evolving digital world, mastering Digital Marketing and SEO has become crucial for companies seeking to stand out in the vast ocean of the internet. The "Master in Digital Marketing and Web Positioning. SEO Expert" is designed to train professionals in advanced online marketing techniques and search engine optimization strategies. Throughout the course, students will explore everything from the conceptualization of digital marketing to the intricate art of copywriting and e-commerce, also addressing SEM tactics and the dynamics of social networks. The program delves into web architecture and the goals of SEO, equipping students with knowledge to improve website usability and visibility. Additionally, it covers changes to Google algorithms and teaches how to analyze data to make informed decisions. With an emphasis on the practical applications of mobile marketing and web advertising, the course also instructs in the use of analytical tools such as Google Analytics, Google Tag Manager and Looker Studio for effective performance in online advertising campaigns. This Master It is taught online, providing flexibility and convenience for active professionals or for those seeking to complement their training with a cutting-edge university degree. With a practical and strategic approach, the course prepares students to face current marketing challenges, turning cyberspace into a platform for business opportunities and job growth.

Instituciones educativas

$7.968.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Learn Digital Marketing. - Manage Social Media. - Master SEM and PPC. - Implement Inbound. - Emailing Strategies. - Launch E-commerce. - Create SEO content. - Improve web architecture. - Define SEO objectives. - Optimize usability. - Adapt to the algorithm. - Analyze metadata. - Use SEO tools. - Execute link building. - Avoid Black Hat SEO. - Optimize for blogs. - Market online. - Manage Community Manager. - Manage social networks. - Apply Mobile Marketing. - Analytics with Google. - Create AdWords campaigns.

Content

Career opportunities

Upon completion of the Master in Digital Marketing and Web Positioning. Expert in SEO, graduates will be able to aspire to positions such as SEO specialists, content managers, social media professionals and digital marketing consultants. With skills in SEM, inbound marketing, e-commerce, and more, they will be prepared to innovate in the market, improve web visibility and interaction on networks. In addition, they will be able to apply email marketing and copywriting strategies, essential in the current digital environment. Their ability to analyze data with tools such as Google Analytics and manage campaigns with Google Adwords makes them highly in-demand experts.

What it prepares you for

The course "Master in Digital Marketing and Web Positioning. SEO Expert" prepares you to become a comprehensive strategist in the digital world. With a focus on online marketing and SEO tactics, you will learn to conceptualize digital marketing campaigns, manage social media effectively, and develop skills in SEM and copywriting. In addition, you will gain key knowledge in e-commerce and the creation of content that converts, always with an eye on usability and the Google algorithm. You will be ready to launch and promote products on the internet, optimize advertising campaigns and perform detailed web analyzes that drive strategic decisions in any digital business.

This course "Master in Digital Marketing and Web Positioning. SEO Expert" is aimed at entrepreneurs, managers and marketing professionals seeking to dominate the digital ecosystem. They will learn from creating network and SEM strategies to advanced SEO and Google Analytics techniques, including effective e-commerce methodologies, copywriting and effective management of online advertising campaigns. Ideal for optimizing the online presence of businesses and brands.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.