Master in Marketing and Communication Management

Online Training

Master in Marketing and Communication Management

Name: Master in Marketing and Communication Management en Colombia
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 211905-2401
Availability: InStock

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1500 hours

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Spanish

The marketing and communication scene has evolved enormously in recent years as a result of the Internet and new technologies. Companies must adapt their strategies towards consumers with a leading role in communication, who are more informed and critical of brands. Knowing the new consumer profile today will help companies define marketing and communication strategies capable of successfully achieving business objectives in a highly competitive scenario.

Instituciones educativas

$8.411.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

• Analyze the concept of Integrated Marketing Communication. Acquire knowledge regarding strategic marketing. Know how relationship marketing works. Delve into the influence of emotional marketing. Analyze the keys to inbound marketing. Know different web positioning strategies. Learn to direct and manage marketing and communication plans.

Content

Career opportunities

The Master in Marketing and Communication Management from INESEM prepares you to work as Director of the Communication and Marketing Department of both SMEs and large companies, a consultant in corporate strategies, as well as an expert in communication and strategic marketing for business.

What it prepares you for

The Master in Marketing and Communication Management provides you with the knowledge and management skills necessary to respond to the marketing and communication needs of companies in a changing and highly competitive environment. After completing the program, students will be able to occupy a management position when defining, planning, executing and measuring corporate marketing and communication strategies.

This training is specially designed for marketing directors and communications directors. Similarly, the Master in Marketing and Communication Management is aimed at university students or graduates who wish to direct their professional career towards obtaining marketing and communication management positions in the best companies.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.