Master of Branded Content and Inbound Marketing

Online Training

Master of Branded Content and Inbound Marketing

Name: Master of Branded Content and Inbound Marketing en Colombia
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 310829-2401
Availability: InStock

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1500 hours

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Spanish

Companies are increasingly betting on the Inbound Marketing and Branded Content methodology, since it has become one of the most complete within the field of Digital Marketing. This is a growing trend that combines different actions with the aim of capturing business opportunities. The Master of Branded Content and Inbound Marketing aims to train the student so that they are prepared to implement the Inbound Marketing methodology, as well as innovation and automation in any organization that wants to grow and achieve customer satisfaction. Obtain the necessary knowledge to function as a marketing professional online, at your own pace and with personalized attention from the teaching team!

Instituciones educativas

$8.515.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the main aspects of Digital Marketing. - Go deeper into the creation and application of an Inbound Marketing strategy. - Learn the importance of brand management and its communication. - Be aware of new Inbound Marketing trends. - Obtain knowledge about SEO, SEM, Social Media and Automated Marketing, focused on attracting traffic through content. - Know how to perform copywriting tasks.

Content

Career opportunities

The Master of Branded Content and Inbound Marketing focuses its content on the demands of the current labor market. Therefore, the student will be trained and prepared to apply for professional positions within any Marketing and Communication Department, such as: web content manager, copywriter, marketing manager, digital strategy coordinator, among others.

What it prepares you for

With the Master in Branded Content and Inbound Marketing you obtain the necessary notions about the most used tactics to generate content, more effective tools, specific Inbound Marketing campaigns, trends, among others, which will prepare the student to know how to function within a Marketing Department of any organization.

The Master in Branded Content and Inbound Marketing is focused on all those people who wish to grow professionally in this field, both graduate and undergraduate students. And also, professionals with and without experience in this Digital Marketing methodology who are interested in specializing, expanding their knowledge or simply updating themselves in a field as changing as Digital Marketing.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.