POSTGRADUATE MARKETING CAMPAIGNS: Postgraduate in Product Marketing and Advertising Campaigns POSTGRADUATE MARKETING CAMPAIGNS: Postgraduate in Product Marketing and Advertising Campaigns

Online Training

POSTGRADUATE MARKETING CAMPAIGNS: Postgraduate in Product Marketing and Advertising Campaigns

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300 hours

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Spanish

In an increasingly interconnected world, the figure of a professional within the business field who knows first-hand the new forms and tools of communication that are emerging, and which constitute an indispensable means of reaching people, gains strength. This Higher Education in Product Marketing and Advertising Campaigns offers specialized training in the management of product marketing and advertising campaigns. Through knowledge and practice of these techniques appropriately, the objectives set by the company will be successfully achieved.

Instituciones educativas

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$1.599.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the types of products and their marketing strategies. - Acquire basic knowledge about the process of creating and developing new products. - Know the methods of analysis of the consumer's attitude towards a new product. - Analyze the importance of setting the price of a product in achieving the company's objectives and identifying the key elements in determining the pricing policy. - Recognize and put into practice the processes that make a company successful through the different means of Advertising and Marketing. - Learn how to correctly carry out Marketing and Advertising campaigns.

Content

Career opportunities

- Know the types of products and their marketing strategies. - Acquire basic knowledge about the process of creating and developing new products. - Know the methods of analysis of the consumer's attitude towards a new product. - Analyze the importance of setting the price of a product in achieving the company's objectives and identifying the key elements in determining the pricing policy. - Recognize and put into practice the processes that make a company successful through the different means of Advertising and Marketing. - Learn how to correctly carry out Marketing and Advertising campaigns.

What it prepares you for

This Postgraduate Degree in Product Marketing and Advertising Campaigns offers students the knowledge and skills necessary to plan and implement marketing campaigns for the product offered and advertising.

Addressed to

The Postgraduate in Product Marketing and Advertising Campaigns is aimed at people who seek to specialize in the tasks carried out in the business field, emphasizing the area of ​​Public Relations professionals as an already indispensable figure within corporate dynamics, and using the knowledge that the areas of Communication and Advertising contribute to this discipline. Also for those people interested in expanding their knowledge in this area of ​​marketing.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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