Specialization in Non-Conventional Media and Supports

Online Training

Specialization in Non-Conventional Media and Supports

Name: Specialization in Non-Conventional Media and Supports en Colombia
Brand: UDAVINCI
SKU: 368686-2301
Availability: InStock

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300 hours

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Spanish

At a time when those who receive our messages are saturated with stimuli, differentiating ourselves and betting on creative and original ways of bringing our brand's messages to the audience can mark the path to success. With this Specialization in Non-Conventional Media and Supports you will discover all those non-traditional communication and advertising actions that you can include in your communication action plan, both online and offline, to achieve high-impact campaigns that remain in the memory of your target audiences. Discover the advantages and characteristics of these communication tools. With an online, flexible methodology and with the support of specialized teachers.

Instituciones educativas

$2.198.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Identify and differentiate tools from unconventional media and supports. - Establish creative and original strategies to create high-impact actions and messages. - Plan below the line actions that are coherent and cohesive with your communication plan. - Execute communication actions in non-conventional media and supports in offline channels. - Develop communication actions in unconventional media and supports on digital channels. - Organize and distribute resources to optimize the impact and reduce the risks of alternative actions.

Content

Career opportunities

Among the main professional opportunities of this Specialization in Non-Conventional Media and Supports is that of publicist, content marketing manager, communication manager, copywriter or art direction in advertising. Specialize in the most original communication tools and make a difference with memorable communication campaigns.

What it prepares you for

With this Specialization in Non-Conventional Media and Supports you will learn to plan, design and execute guerrilla marketing actions, street marketing, ambient, teaser campaigns, animation at the point of sale and merchandising, direct marketing, gifts and promotional objects, interactive advertising, gamification, content marketing and branded content as part of your communication and marketing plan.

This Specialization in Non-Conventional Media and Supports is aimed at marketing, communication, advertising, copywriters, audiovisual and other content creation professionals who want to develop their profession in environments where creativity and originality are prioritized and worked in depth.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.