Specialization in SEO, SEM and Web Positioning

Online Training

Specialization in SEO, SEM and Web Positioning

Name: Specialization in SEO, SEM and Web Positioning en Colombia
Brand: UDAVINCI
SKU: 382712-2401
Availability: InStock

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300 hours

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Spanish

In a digital world it is essential that companies have the necessary knowledge to achieve a relevant positioning with respect to the competition. Only those companies that are visible to the audience will be able to remain in the market. This Specialization in SEO, SEM and Web Positioning provides you with the necessary skills to help companies stand out in the digital world and improve their online visibility. Professionals with knowledge of SEO and SEM are highly in demand by companies and can open up a wide range of professional possibilities in the world of digital marketing. Access successful training that can change your future.

Instituciones educativas

$2.183.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Improve the position of a website in search engine results. - Learn how an SEM strategy works. - Differentiate SEO and SEM actions. - Build an organic positioning strategy. - Know how the Google algorithm works. - Design a Linkbuilding and Linkbaiting strategy.

Content

Career opportunities

The professional opportunities of this Specialization in SEO, SEM and Web Positioning are very varied since you will be able to work in SEO Consulting, SEM Consulting, Digital Content Creation, PPC Campaign Management, Digital Entrepreneurship, as a Digital Marketing Manager, Content Marketing Specialist, Data Analyst, SEO Content Specialist...

What it prepares you for

This Specialization in SEO, SEM and Web Positioning prepares you to improve the online presence of a business. You will learn the basic techniques of web positioning and you will be the person responsible for the design and execution of SEO and SEM strategies. You will understand how search algorithms work and learn how to optimize key elements on a web page. In addition, you can pay campaigns and thus attract a larger audience.

This Specialization in SEO, SEM and Web Positioning is aimed at digital marketing professionals who want to learn how to improve visibility in search engines and increase the web traffic of a portal. It is also very useful for entrepreneurs or online business owners who want to acquire the basic knowledge to position their websites.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.