Specialization in Social Media Management

Online Training

Specialization in Social Media Management

Name: Specialization in Social Media Management en Colombia
Brand: UDAVINCI
SKU: 377233-2401
Availability: InStock

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300 hours

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Spanish

With the current evolution of the Internet and social media channels, the statement 'what is not communicated does not exist' becomes more evident than ever, and managing the digital reputation of any organization has become an unavoidable task. With this Specialization in Social Media Management you will acquire the necessary knowledge to manage the presence and conversation around the brand of any organization through the main platforms. You will also learn how to generate effective and efficient advertising campaigns through social networks. You will learn how to establish and support the purchasing processes of e-commerce. With a 100% online, flexible methodology and with the support of highly specialized teachers.

Instituciones educativas

$2.197.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the concept of social media communication and its role in digital marketing. - Learn to manage organic communication on the main social networks. - Use social networks as a customer service tool. - Know the basic characteristics of electronic commerce. - Adapt social media communication to the purchasing process in electronic commerce. - Plan and configure advertising campaigns on social networks (Social Media Ads).

Content

Career opportunities

Among the main professional opportunities of this Specialization in Social Media Management is that of Community Manager or Community Manager. It is also interesting for positions of Social Media Strategist, Social Media Manager, digital journalist, e-commerce manager and any other technical profile in the field of marketing and digital communication.

What it prepares you for

This Specialization in Social Media Management qualifies you to manage organic communication, customer service and advertising on Facebook, X Corp. (Twitter), Instagram, LinkedIn, YouTube and TikTok. Also, to work on communication on social networks to support purchasing processes, especially in relation to electronic commerce channels. You will be able to manage the online reputation of any organization.

This Specialization in Social Media Management is aimed at marketing and communication professionals such as journalists, publicists, press or content managers seeking advanced specialization in digital communication. Also for small and medium-sized companies and entrepreneurial people who want to professionalize the communication and presence of their brand.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.