This Sugar CRM Course prepares you to learn to develop and optimize customer relationship management by applying new technologies, new processes and new organizational models, detect the areas of improvement and the factors that most affect the management of your customers, from how to analyze your current situation regarding the customer relationship, to how you can improve those factors to optimize the areas that have the most impact on customer management and experience, such as company processes, human resources and possibly information systems, and apply a customer-focused business strategy. optimizing Sales, Marketing and Customer Service processes.