Course in Analytics Applied to Programmatic Purchasing

Online Training

Course in Analytics Applied to Programmatic Purchasing

Name: Course in Analytics Applied to Programmatic Purchasing en Costa Rica
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 388184-2401
Availability: InStock

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200 hours

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Spanish

This Course in Analytics Applied to Programmatic Buying is essential for companies' advertising strategy due to the importance of web analysis to measure and optimize key metrics or KPIs. Thanks to this course, you will be able to take advantage of the potential of the latest professional web analytics tools, such as Google Analytics 4 and Google Tag Manager. In addition to delving into the advanced management of these tools, you will see how to boost the profitability of your campaigns thanks to web analytics insights, using key information to obtain competitive advantages and increase sales. Not only will you know how to benefit from these tools, but you will also apply your knowledge through global projects.

Instituciones educativas

₡ 214.000

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Take advantage of Google Analytics 4, defining KPIs and planning a measurement plan. - Distinguish the main concepts of web analytics and their usefulness for advertising strategy. - Understand new trends in programmatic purchasing. - Optimize the profitability and results of SEM campaigns.

Content

Career opportunities

Students who graduate from this Course in Analytics Applied to Programmatic Purchasing will be able to apply for positions within the area of data analysis, digital marketing and online advertising. Positions such as SEM technician, data scientist, programmatic advertising expert, digital marketing director. Also as a consultant in web analytics and search engine advertising.

What it prepares you for

The Course in Analytics Applied to Programmatic Buying makes you an expert in analysis and optimization of programmatic buying advertising campaigns. You will learn to use advanced web analysis tools powered by Google, such as GA4 or Looker studio, and exploit new trends within the digital advertising sector. You will be able to take a leap at a professional level and boost the profitability of your marketing campaigns.

The Course in Analytics Applied to Programmatic Purchasing is especially dedicated to professionals in digital advertising, digital marketing, SEM, business managers and employees who need to make crucial decisions based on data. It is also ideal for analytics and data science consultants for advertising.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.