The objectives to be achieved by completing this course on the Preparation of Marketing and Communication Materials are the following: - Apply corporate identity criteria, transferring them creatively to advertising design and the publication medium. - Analyze the characteristics of different types of promotional and informative materials in different conventional and online media. - Apply persuasive communication techniques and identify the company's own styles of commercial and informative communication for the preparation and dissemination of public-promotional materials. - Select content, images and texts, necessary for the preparation of brochures, posters and simple promotional materials, according to pre-established criteria and respecting current regulations and corporate identity. - Prepare sketches of public-promotional materials, brochures and non-complex posters, applying design techniques and using computer design applications at the user level. - Prepare and process content, texts and images, of a commercial and informative nature for intranets and company websites using desktop publishing applications for web content in user environments. - Develop content and online presence consistent with the company's commercial and communication objectives.