Digital Marketing Master Digital Marketing Master

Online Training

Digital Marketing Master

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1800 hours

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Spanish

The Digital Marketing Master prepares you to highlight in a sector in full boom, where the demand for qualified professionals does not stop growing. In an increasingly digital environment, acquiring skills in marketing mix, social media and search marketing is crucial to boost the success of any company. This online master offers you comprehensive training, covering from strategic planning to business innovation. You will learn to use marketing information systems and optimize results in digital environments. In addition, you will endow knowledge in web security and applied technologies, essential competences in the current business world. When completing this master's degree, you will be prepared to lead marketing projects with an innovative and strategic vision, becoming a valuable asset for any organization.

Instituciones educativas

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₡ 945.500

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Obtain a global vision of online marketing as a strategic tool to give impulse to different types of businesses in digital environments. - Learn to design, implement and supervise an Internet marketing plan, according to the particular needs of each company. - Know the main technologies that are used to carry out a successful digital marketing strategy, taking into account their scope (SEO, SEM, SMM, Email Marketing, etc.). - Develop leadership skills to correctly direct a digital project. - Understand the foundations that govern the discipline of marketing. - Understand product, price, distribution and communication policy. - Know the marketing information systems (SIM). - Study the different stages of the life cycle of a product. - Learn to conduct a market research. - Deepen the Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Mix Marketing, Results Marketing, Email Marketing, Cobranding, as well as in the technologies inherent in each of them. - Know the digital transformation and its operation linked to marketing. - Acquire competences to carry out business innovation processes in business with the Internet.

Content

Career opportunities

- Obtain a global vision of online marketing as a strategic tool to give impulse to different types of businesses in digital environments. - Learn to design, implement and supervise an Internet marketing plan, according to the particular needs of each company. - Know the main technologies that are used to carry out a successful digital marketing strategy, taking into account their scope (SEO, SEM, SMM, Email Marketing, etc.). - Develop leadership skills to correctly direct a digital project. - Understand the foundations that govern the discipline of marketing. - Understand product, price, distribution and communication policy. - Know the marketing information systems (SIM). - Study the different stages of the life cycle of a product. - Learn to conduct a market research. - Deepen the Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Mix Marketing, Results Marketing, Email Marketing, Cobranding, as well as in the technologies inherent in each of them. - Know the digital transformation and its operation linked to marketing. - Acquire competences to carry out business innovation processes in business with the Internet.

What it prepares you for

The Digital Marketing Master prepares you to highlight in a sector in full boom, where the demand for qualified professionals does not stop growing. In an increasingly digital environment, acquiring skills in marketing mix, social media and search marketing is crucial to boost the success of any company. This online master offers you comprehensive training, covering from strategic planning to business innovation. You will learn to use marketing information systems and optimize results in digital environments. In addition, you will endow knowledge in web security and applied technologies, essential competences in the current business world. When completing this master's degree, you will be prepared to lead marketing projects with an innovative and strategic vision, becoming a valuable asset for any organization.

Addressed to

The Digital Marketing Master prepares you to highlight in a sector in full boom, where the demand for qualified professionals does not stop growing. In an increasingly digital environment, acquiring skills in marketing mix, social media and search marketing is crucial to boost the success of any company. This online master offers you comprehensive training, covering from strategic planning to business innovation. You will learn to use marketing information systems and optimize results in digital environments. In addition, you will endow knowledge in web security and applied technologies, essential competences in the current business world. When completing this master's degree, you will be prepared to lead marketing projects with an innovative and strategic vision, becoming a valuable asset for any organization.

Methodology

Our training is 100% online, which allows students to self -regulate their study and adapt it to their own needs. We bet on personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to customize your training even more, since we adapt to your rhythm and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, which will allow you to decide how and when to study. All this is possible thanks to our EDUCA LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, promote innovation and offer a personalized learning experience adapted to each need.

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